A web-based service enabling you, your friends and your family to create a book of letters for a mutual friend.
User experience design + digital marketing
To promote the service we initiated and managed different marketing techniques:
- keyword research,
- creation of the strategic content pages to help rank the website higher on the search engines,
- optimization of the product pages for the SEO,
- Facebook ads,
- Pinterest ads,
- influencer outreach,
- email campaign.
Strategic Content Pages
Here are the strategic content pages we created to help the website rank better on the search engines:
Here are some examples of the Facebook Ads we ran:
Marketing is a team effort. The results we received were highly influenced by everyone in the project – the cofounders, the designer, the developer, and the copywriter.
Since the ROI data is confidential, we are not able to share the details here. We can give a rough outline, though: over the period of 8 months, we increased the sales 3 times from what it was before.